Online Advertising continues to be a huge area of growth however approched incorrectly it can quickly become an expensive, ineffective mess.

Online Advertising also encompasses a large variety of advertising streams including:

• Podcast or Audio Advertising
• Vodcast or Video Advertising
• Search Engine - Pay Per Click Advertising
• Newsletter Advertising
• And more...

We will take a closer look at each of these now.

Podcast or Audio Advertising

A podcast is a digital media file (or a series of such files) that is distributed over the Internet using syndication feeds, for playback on portable media players and personal computers. ...
en.wikipedia.org/wiki/Podcast 

The world of podcasts has taken off in a huge way online, there are literally podcasts on every topic imaginable and then some. So you can essentially guarentee that there is a podcast that's aimed at your target market. You can also almost guarentee that the author of that podcast would be happy to sell you advertising time on his podcast.

It doesn't get much better then knowing exact numbers of a finely targeted market that you can advertise to! Podcast advertising can be a great way to get extra use out of radio ads already produced. These same principals apply to the net radio market also.

Vodcast or Video Advertising

Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content...
http://en.wikipedia.org/wiki/Vodcast

Like a podcast, a vodcast is the video equilivent. growing with the take up of broadband internet services internationally, video over the internet is set to explode in growing over the coming months and years.

Wings as Eagles can provide cost effect video production to allow your organisation to take advantage of this growth area. And it will only continue to grow with Video on Demand service anticipated to replace TV content within the home.

Our commitment to this new media area can be seen through our endvours with WeekendsYourway.com.au and TradesYourway.

Seach Engine or Pay Per Click Advertising

Search Engine Advertising can be a highly effective and targetted way to bring potential customers to your website. By listing your ad to appear when certain terms or phrases are searched for, you can customise the ad to suit a particular audience.

Advantages of Search Engine Advertising include:

• Only pay for visitors to your website
• The ability to specificly target people looking for a specific item or topic
• low to zero set up costs
• a large amount of tools to measure the effectiveness of your campaign

Wings as Eagles utilises search engine advertising in conjunction with its other avenues.

Newsletter Advertising

The concept of Newsletter Advertising is similar to the podcast and vodcast techniques listed above with the primary difference of being a text based medium.

Advertising in other people's newsletters allows you to specificly target your audience and know specific details such as distibution and in some cases other demographic information about the audience.

Newsletter advertising can prove to be an afforable, effective advertising method.